Looking at a few media trends in the digital era
Looking at a few media trends in the digital era
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What are some of the methods smart devices have evolved the way we take in media? website - read on to find out more.
Recently, with the rise of digital media, the way in which individuals take in content has evolved significantly. For several years, traditional television was the main source of household home entertainment for the majority of people. Nevertheless, ever since the development of internet streaming platforms, many viewers are turning away from arranged television, particularly among younger people. Instead, international media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences the switch in audience intake habits. These services are popular for permitting people to watch the shows and movies they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the industry.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the method by which people are getting their updates is also shifting. Individuals are increasingly turning towards internet news sources, rather than watching television, to find out about current worldly affairs. However, at the same time, due to a constant circulation of info, individuals are coming to be overwhelmed by huge volumes of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and easier to observe. Nowadays it is common to find news channels that have large followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been important for providing people with dependable and verified news sources, in a format they can easily relate to.
In the current digital age, smart phones have come to be one of the most commonplace tools that people are using to watch videos and gain access to media. Nowadays, many social media channels are providing endless feeds of short, chains of videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a series of selected videos and react instantly, making these videos far more engaging and addicting than traditional media. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Consequently, this pattern is changing the way people are actively looking for and counting on to get info, in a much faster, shorter and more visible format.
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